Press release -
Yoomi gets the thumbs up from the British public…
March 2014, London
Young British baby brand, yoomi, the creators of the world’s first self warming baby bottle continues to gather praise from customers around the world for their innovative products that make feeding times easier for new parents everywhere.
Yoomi was created by Farah and Jim, a mum and dad whose experiences of bottle warming (stumbling around the kitchen in the early hours and begging waiters for hot water) inspired them to look for a better solution. The combination of Farah’s inspiration and Jim’s engineering skills, together with expert advice created yoomi, a stylish bottle and warmer in one thatcleverly warms baby’s feed to the perfect temperature of breast milk in just 60 seconds... at the touch of a button.
Yoomi has recently added to their extensive collection of awards, which include Gold in the Loved By Parents Awards and Gold at the prestigious Baby and Nursery Trade Awards 2013. The latest recognition comes from the Bizzie Baby testers who have confirmed yoomi’s superior position amongst other feeding products.
The testers awarded yoomi SILVER in the Best Bottle Warmers category and BRONZE in the Best Bottle category, beating many high-profile brands. While the Warmer won them over with its convenience of warming baby’s feed anytime and anyplace, the Bottle was praised for its ergonomic design and easi-latch soft teat, making it ideal for breastfed babies.
Commenting on this success, Dr Jim Shaikh, CEO, said:
‘We designed yoomi for our own babies first after our own experiences with difficult night feeds and feeding on the go. As parents, we wanted to create a product that would make it easier to feed your baby, safely and quickly, whether at home or out and about. Being acknowledged by other parents is the greatest reward for all the hard work we have put in.‘
END
Notes to Editors:
For more information or to request images or arrange an interview with the inventor please contact Michaela Middleton on michaela@yoomi.com or call 0208 853 9835
Topics
- Health, Health Care, Pharmaceuticals
Categories
- baby bottle
- bottle feeding
- bpa free
- breast milk
- breastfeeding
- combination feeding
- feeding baby
- natural temperature
- newborns
- yoomi
- awards 2014
A bit about yoomi:
ü flexible: the yoomi bottle can be used on its own or with a yoomi warmer. Combined with a warmer, yoomi gently warms baby’s feed to breast milk temperature in just 60 seconds!
ü safe: as well as being entirely BPA free, yoomi means no more guesswork and no more overheating the feed. The warmer has been specially designed to warm to the exact temperature of breast milk every time preserving the nutrients in every drop of baby’s feed
ü convenience, always: when baby is hungry, there’s no time to waste, yoomi can be used anytime, anywhere, anyplace
ü no-fuss latch on: thanks to its natural breast shaped and super-soft silicone teat, yoomi allows for a breast-from-breast experience
ü transition sorted: unlike any other bottle, the consistent breast milk temperature and warm teat ensures babies have the familiarity they need to support weaning from breast to bottle and back again
ü reduced likelihood of colic: with its 6 anti-colic vents (most bottles have 1-3) yoomi is one of the best vented bottles on the market!
ü rechargeable: the warmer can be used 150 times! Using patented technology, the yoomi recharging pod enables warmers to be recharged in the microwave in approx 2 minutes
The technology:
The yoomi warmer, which contains the same gel used in hand warmers, is activated by simply pressing the orange button. By using a clever ‘phase change’ material (meaning it changes from a liquid to a solid) yoomi generates heat. The cold feed is gently warmed as it flows through the specially designed channels on the outside of the warmer. By the time the feed reaches the teat, it is at natural breast milk temperature (32-34˚C). The warmer has been cleverly designed so that it cannot overheat the feed and stays warm for up to an hour.
About Jim Shaikh:
Jim Shaikh is an entrepreneur and CEO of yoomi Ltd. Jim completed a Masters in Engineering at Imperial College (1988) before obtaining a PhD from Cambridge University (1993). Initially an academic, Jim quickly moved into mainstream engineering with Rover-BMW and then into consulting engineering. He completed an MBA at London Business School (2003) and was bitten by the entrepreneurial bug when awarded first prize at the LBS Entrepreneurship School. Jim is married to Farah, a lawyer, they have two sons, Danial aged ten and Niall aged six, and live in London, UK.
