How To Grow Your YouTube Subscriber Base

YouTube is the second largest search engine in the world. When it comes to getting your material viewed online, it is your subscribers who are your biggest fans and can essentially turn your videos into a dud or the newest viral hit. They are the ones who have taken a keen enough interest in your work that they want to be the first ones notified when a new video becomes available.

With the staggering amount of statistics now being recorded about the rates in how, where and when we watch videos on YouTube, it is no surprise that it has become one of the main foundations of focus for many businesses or promoters trying to get their videos recognised. Not only are the subscribers the first to receive new content, studies show, they are also the most likely to share the content with the online community, thus creating new interest and possibly new subscribers. By following a number of simple steps, businesses can take advantage of the on-going digital revolution and drastically improve their ROI.

• The first and perhaps most important key to increased interest is based around your content. It is vital to include original and creative content in your videos. There is no chance of people sharing your videos if they do not like your content. Having well produced, well shot and well edited video content can drastically improve the chances of people taking your business seriously, and in turn, investing time in finding out about what it is your brand has to say

• Putting that content out on a regular basis will make the viewing of the video a reoccurring event, bringing people back more frequently to look for updates. Get your videos out at a time that subscribers are more likely to be at a computer for maximum viewing potential (research shows that 16% of YouTube videos ere embedded, linked or shared on Tuesdays between 11am and 1pm). The video should have a large quantity of tags and an invigorating title; both of these can heighten the potential of gaining people’s initial interest and will also heighten the chances of the videos coming up within broader searches.
  

• When preparing your videos, whether it is a video blog, an explainer video or any other concept, it is always handy to prepare thoroughly. Writing a brief script or outline of your topic points will prevent you from drifting from your conversation topics and keeps the content sharp and flowing. It is hugely important to start strong with your video - perhaps an interesting graphic or an informative introduction - statistics have shown that most viewers will have turned off within 10-15 seconds. Also, adding a company logo to the start and end of your video ensures that your company will be the first and last thing the viewer sees in the video. If you do this in all your videos, you will have created a competent brand that viewers can identify you with. 

• On-going from the introduction, keep the content flowing and don’t linger on subjects that might bore or turn off consumers. If you’re worried about the video being too verbally dominating, try adding a soundtrack or some interesting visual cut-aways to add a break from the speaking. At the end of your video, it is important to leave people with a follow-up action, remind them how to subscribe to your channel, ask them to share, like or follow your company; as simple as it sounds, if you don’t ask, you won’t get. Give consumers a reason to return and have faith in your company.

Don’t be a stranger yourself on YouTube, be sure to subscribe to other channels, and interact with your subscribers, the consumer needs to know that there is a human behind these videos, one that will take note of their opinions and comments. Cisco predicts that by 2017, Internet video traffic will account for 69% of all consumer internet traffic worldwide, this is why the time is now to learn how to utilize a well-structured YouTube channel in order to gain the maximum return on your investments.