Starting on June 11th, Katie King, Managing Director of PR agency Zoodikers, will be returning to her roots in Tottenham, where she will coach a group of 16-19 year olds from Haringey Sixth Form Centre in White Hart Lane.
Project STEP - the Social Training Entrepreneurship Program - has been developed to teach young people the importance of social media and how it can be exploited in order to gain work experience, a step on the career ladder or even the inspiration to start their very own businesses.
Born and raised in a council flat in Tottenham, North London, and still an avid Spurs fan, Katie knows first hand the desire and drive bound into the sometimes misrepresented concept of social mobility.
Katie explains: “Project STEP has one simple goal: to help young people understand how to use social media effectively in order to access the world of work.
It’s a real pleasure for me to go back to the area that provided me with my drive for success, and to try and convey and develop that same drive to hopefully inspire a few young people at Haringey Sixth Form Centre in White Hart Lane.
Also, given my experience in the facilities management sector, I’m hoping to attract the support of the major companies involved in the regeneration of the stadium and the wider area. This could broaden the project’s scope in terms of speakers, venues and hopefully work placements and internships.”
June Jarrett, Head Teacher at Haringey Sixth Form Centre, comments: “Having Katie speak to our Sixth Form Centre will be a great chance for our students to learn the importance of tailoring their social media usage, in order to build a personal brand and start achieving their future career goals. The project will also allow our media students to get involved in the filming of the event, harnessing some of their more practical abilities.”
Local entrepreneur Fabio Teixeira, co-founder of The Banc restaurant in Tottenham, comments: “My partner Jan and I fully support important initiatives like ‘Made in Tottenham’ and now Project STEP. Like Katie and her team, we are keen to help young people to develop their entrepreneurial spirit and to get on the difficult first rung of the career ladder.”