London, 25 September 2008 - Shazam, the world's leading mobile music discovery provider, today announced its application for the iPhone has been downloaded by over 1.5 million people since launch on the Apple App Store.
"The Shazam iPhone application has had a phenomenal user response both in the number of downloads and the number of tracks being identified," said Andrew Fisher, Shazam's CEO. "The application taps into the user's desire to discover, capture and share their music experiences and the success confirms our belief that music recognition will become a ubiquitous feature for all mobile phones in the future."
The iPhone application has allowed Shazam to deliver a comprehensive and compelling music service into the hands of consumers to move music discovery beyond music recognition. The application allows users to identify music tracks, watch the related videos on YouTube, and buy identified tracks through iTunes straight to the iPhone. Users can also tag the identified tracks with photos to instantly capture the moment and share these memories with friends.
The success of the iPhone application has epitomised Shazam's exponential growth over the past twelve months, with Shazam recently announcing that it has 20 million customers across the world.
Shazam is focused on continuing to improve its iPhone application and will be launching a premium application, based on user feedback, with additional features and functionality in the coming months; as well as increasing monetisation of the application through mobile advertising.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com