Partnership launched with new J&B campaign integrating Shazam for TV™ advertising service
Cape Town, South Africa – 06 November 2013 - Shazam®, the world’s leading media engagement company, today announced that it has expanded its existing relationship with AdVine, South Africa’s leading premium mobile advertising company, to distribute the Shazam for TV service in South Africa.
Under the terms of the agreement, AdVine will be Shazam’s representative in South Africa, selling both Shazam for TV advertising as well as in-app advertising opportunities.
The Shazam for TV service, which makes TV advertisements interactive on people’s mobile devices via the Shazam App, has been integrated into advertisements in the US, UK, Western Europe and Asia Pacific by global A-List brands such as Sony, Procter & Gamble, Pepsi, Toyota, and Unilever.
Miles Lewis, Vice President of Ad Sales at Shazam, said “We are delighted to work with AdVine to offer the Shazam for TV service in the South African market. This will empower leading consumer brands to connect with millions of Shazam users who will be able to experience an extended engagement using their smartphones - one of the newest, most convenient and innovative ways possible.”
Sarah Utermark, CEO of AdVine, said: “Shazam is without doubt one of the most exciting publishers to launch in SA. We’ve seen a growing demand from brands and agencies wanting to explore ways to integrate TV with mobile, and Shazam provides the perfect platform to achieve this. The last 12 months has been about positioning Shazam as a premium publisher in South Africa, as well as educating brands on the possibilities of mobile, I see this as a natural move towards a fully integrated mobile offering and is great fit with our strategy at AdVine”.
“The interest shown towards Shazam’s new TV offering has been overwhelming. Both traditional and digital-centric agencies were quick to understand its value to the brand and consumer. That being said, we have to applaud Brandhouse, JWT and Notabene for coming aboard in an “untested market”, says Hannes Prinsloo, Creative Director at AdVine.
The first campaign launching this week is for J&B scotch whiskey. When viewers use Shazam as they see the commercial, they will be able to view the full “Made different with DJ Sbu” video. Exclusive track downloads and drink recipes are to follow in the second phase of the campaign.
TV ad campaigns that include the on-screen Shazam prompt connect viewers to great information and special offers on their favorite products and services. Shazam has been integrated into more than 400 campaigns worldwide to create a custom second-screen interactive experience that helps brands achieve their goal of consumer awareness, engagement and commerce. Shazam extends engagement, turning a 30-second ad into several minutes of engagement with a brand. And, since the tag lives on in the tag result list, people can take that extra content with them, wherever they go, and come back to it again and again.
Shazam makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature, as well as on Twitter and Google+. For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com