Tobii wins red dot design award with eye tracking glasses

Stockholm, Sweden, April 11, 2011 – Tobii Glasses, a head-mounted eye tracker from Tobii Technology, has won the prestigious red dot design award, one of the most renowned international product design competitions. Tobii Glasses look and feel like a regular pair of glasses and are appreciated for their discreet, ultra-lightweight design that ensures natural behavior in real-world research.

Introduced in 2010, the Tobii Glasses Eye Tracker is an unobtrusive and efficient mobile eye tracker that allows users to walk around freely while their gaze is being recorded. This is crucial to researchers who study behavior and attention in real-world situations, whether browsing in stores, trying out a new product or reading an advertisement.

Tobii Glasses was recognized for its superior design quality by the red dot jury’s panel of highly respected experts. Designers and companies from 60 countries entered 4,433 products in the competition this year.

Tom Englund, VP Analysis Solutions at Tobii Technology says, “Design is an important aspect of any product, but for a mobile eye tracker such as Tobii Glasses it is even more critical as the product must be designed in a way that allows the test subject to act naturally. With this in mind, we are extremely honored to receive the red dot product design award.”

The red dot awards ceremony will take place in Essen, Germany on July 4, 2011. 

 
Tobii Glasses Eye Tracker

See Tobii Glasses in action: www.tobiiglasses.com/marketresearch

The red dot design award

Dating back to 1955, the red dot design award is now the world’s largest, most distinguished design competition. The award is presented in three categories, namely red dot award: product design, red dot award: communication design and red dot award: design concept.

Visit the website for further details, www.red-dot.de/presse.

For more information, please contact:

Eva Windisch, Head of Marketing Tobii Analysis Solutions
Phone: +46 70771 67 68

About Tobii Technology

Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the U.S., Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide. For more information, visit: www.tobii.com