CRM has yet to win its own budget in two thirds of UK businesses

A survey of 750 leading CRM managers across the UK and Europe by marketing technology company Wiraya, reveals just 34% of UK businesses have separate budgets for CRM. For most CRM managers, the money comes from the marketing budget, which 53% of businesses are increasing over the next year.

Whether the finance is there or not, there is a surprising lack of maturity when it comes to CRM process. Just 35% of UK businesses have fully integrated CRM systems. In the most common case (45%) of businesses are still in the process of integrating systems and distilling processes.

Concurrently, 35% of businesses lack clear plans and processes when working with CRM/CX and a fifth (19%) of businesses that do have processes to work with existing customers don’t actively follow them.

https://www.businessleader.co.uk/crm-has-yet-to-win-its-own-budget-in-two-thirds-of-uk-businesses/45796/