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Less than 1 in 5 CRM managers feel they contribute to business revenues

News   •   Feb 22, 2017 13:52 GMT

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya.

When it boils down to it there are three types of approach to CRM. According to Wiraya's recent survey in the UK of more than 500 employees responsible for CRM systems, a third (34%) of businesses fall into a "traditional" category, 32% into an "ad hoc" category and 31% could be said to be "ambitious".