SHISEIDO ULTIMUNE PROMOTION

WOW was in charge of the motion graphics planning and creation for the installation and window display on the 1st floor of THE GINZA, to mark the release of Shiseido’s “ULTIMUNE”.

This installation of light expresses the highly advanced beauty essence that is “ULTIMUNE”. The visuals borrow from the product’s central concept; “set free your sleeping beauty”, and are created by projecting images onto a cylindrical LED pillar of light measuring 2.5 meters in diameter. These images invoke in those who view the work, the essence of Shiseido’s corporate ethos which is firmly rooted in the phrase, “Praise the virtues of the great Earth, which nurtures new life and brings forth new values”.

For the window display, bottles of “ULTIMUNE” were placed in a line. Then by controlling twenty high-end programmed monitors, an animation of geometric form was created and displayed.
At Sogo Hiroshima, the display was set behind the line of bottles, allowing the real bottles to actually interact with the background animation.

SHISEIDO ULTIMUNE PROMOTION

Date：
SHOP INSTALLATION
●SHISEIDO THE GINZA : August 21st (Thur) - October 21st (Tue), 2014
SHOW WINDOW
●SHISEIDO THE GINZA : August 21st (Thur) - November 18th (Tue), 2014

SHISEIDO THE GINZA shop information
Shop：SHISEIDO THE GINZA
Address：1-3F 7-8-10 Ginza Chuo-ku, Tokyo
TEL：03-3571-7735
Time：11:00-20:00

▶Official website
▶Official Facebook

Credit

Staff

Creative Director:
Kousuke Oho

Producer:
Go Hagiwara

Construction:
NS Corporation / Meguro Kogei


【SHOP INSTALLATION】
Director:
Hiroshi Ouchi

Visual Designer:
Shigeru Makino

LED Production:
PRISM Co,ltd


【SHOW WINDOW】
Director:
Takuma Nakazi

Visual Designers:
Naoki Takano
Yoko Ishii

Motor Design & Production:
Masataka Kimura(TASKO)

Motor Control Programmer:
Kanta Horio

Visual Control Programmer:
Masato Tsutsui(Arque)

Lighting Director:
Kazuo Kawata(FKK)