Urbanears presents Listen to yourself by Arvida Byström

Urbanears has partnered with Arvida Byström to launch its Pink Collection. The renowned Swedish artist, photographer and influencer uses this powerful pink hue in all aspects of her art to juxtapose female empowerment topics and express herself in a manner that draws attention to important topics in a fun and meaningful way.

The Pink Collection features Urbanears’ iconic headphone model, Plattan 2 Bluetooth, and the newly released Jakan Bluetooth earbuds. Now available online at Urbanears.com for $99 and $79, respectively.

Urbanears created a short behind the scenes film (link) to let Arvida show what Listen to Yourself and the Pink Collection means to her.

Listen to yourself by Arvida Byström

Urbanears’ partnership with Arvida Byström allows both the brand and artist to launch products in a traditionally girly, feminine color as a form of powerful self-expression, creating a meaningful and impactful pop cultural moment through design.

“Listen to yourself means taking care of yourself and making sure you listen to your passions and to the things that get you going,” said Arvida Byström. “It’s important to listen to yourself so that you won’t burn yourself out and live a life you don’t believe in.”

Known for breaking rules and questioning female stereotypes, Arvida Byström was
a clear example of what it means to “listen to yourself” and question the rules which society instills on young women. She is known for exploiting girly things to destroy the concept of being pretty and is not afraid to speak about taboo topics, such as a women’s menstrual cycle and body hair.

“It frustrated me that being girly, which can mean being giggly, wearing pink or exposing yourself as not knowing everything all the time, is mainly acceptable when it
is prescribed to young girls,” stated Arvida Byström. “It frustrates me that female a esthetics are so aggressively sexualized. That being girly and social codes are so heavily naturalized, as if it is biological.”

That is why pink has always been important for Arvida to incorporate into her art. “Pink is a color that stirs up feelings and is strangely seen as a sweet color. It does have a soft side, but it also bites back sometimes.”