Dubai’s Burj Al Arab wins global award for Best Social Media Presence

JUMEIRAH: Burj Al Arab has been awarded the global title ‘Best Social Media Presence by an Individual Hotel, Property or Resort’ by Skift, the world’s largest travel intelligence and marketing platform. During the seven-month judging period from 1 January 2014 to 31 July 2014, Burj Al Arab achieved record engagement figures with more than six million likes, comments, shares and views across Facebook, YouTube, Instagram and Twitter. Initiatives highlighted by Skift included the hotel’s commitment to a yearlong partnership with the #MyDubai campaign, which invites residents and visitors to hashtag their social media images #MyDubai to create ‘the world’s first autobiography of a city’. On the last Thursday of each month, the five best images are projected onto Burj Al Arab’s iconic sail.