Altia and VSPT Wine Group expand the Finnish partnership into Viña Leyda

Altia Plc and VSPT Wine Group have made an agreement regarding the import and distribution of Chilean premium wine brand Viña Leyda. Under the agreement, Altia becomes Leyda wines’ representative in retail and HoReCa sales Finland and in Travel Retail at the beginning of 2017.

Viña Leyda was founded in 1997 in the Leyda Valley, Chile. The winery works with specific microterroirs, limited wine production and careful selection of each parcel. Viña Leyda is a pioneer in the valley, and the winery created the new designation of origin, D.O. Leyda Valley, in May 2002.

– We are truly motivated with this new partnership for Leyda, as Altia has been our partner for nearly 20 years in the market and doing an outstanding job with our Tarapacá wines. We know they have all the capabilities to promote and distribute Leyda, our award-winning brand recognized for its sophisticated and fresh Sauvignon Blancs and Pinot Noirs from Cool Coastal Climate, says Claudio Contreras, Commercial Director of VSPT Wine Group.

– We are very pleased to expand our co-operation with VSPT after several successful years of building Tarapacá brand together in the Finnish market. Chilean wines are the market leaders in Finland and, as a pioneering premium brand, Leyda is a notable addition to our partner brands portfolio, says Nina Jansson, Partner Brands Director Finland of Altia Plc.

VSPT Wine Group is the second largest exporter of Chilean wine and is among the most important players in the Chilean market. The Group is composed by seven renowned wineries in Chile and two in Argentina: San Pedro, Tarapacá, Viña Leyda, Santa Helena, Misiones de Rengo, Viñamar Casablanca and Casa Rivas in Chile and La Celia and Tamarí in Argentina. www.vsptwinegroup.com

Further information: Partner Brands Director Finland, Nina Jansson, Altia Plc p. +358 40 724 4482