Launch of the Yes, Drill Sergeant Fitness App From CodeKiwi

Yes, Drill Sergeant is a drill sergeant themed fitness app available for iPhone. The free and full featured mobile app comes bundled with engaging content and challenging missions. The app, developed by CodeKiwi Pty Ltd., is initially being distributed on Apple’s iTunes store.

The Yes, Drill Sergeant app is built with the primary goal of making fitness training a little more enjoyable, employing the use of audio training coaches in the form of drill sergeants. Offering both encouragement and entertainment the sergeants keep things interesting. Simply select your sergeant, mission and favourite music; the sergeants will issue 'orders' and track progress made. Feedback on both complete and incomplete missions provides motivation to push that requisite bit harder.

“The app is ideal for motivating people like me between sessions with a live personal trainer,” says Josh Bondy, the lead developer. “Running and park exercises are effective but boring. So we came up with the idea of Yes, Drill Sergeant. It’s a fun way to keep motivated while exercising in the park.”

Launching in time for the holiday season and is ideal for holding off weight gain and keeping those New Year’s resolutions to get in shape. The app supports training missions of various lengths, so even with limited time, it’s a matter of grabbing the phone and starting a stimulating and beneficial workout.

App users start out at the rank of private as they build endurance and strength. As they continue to follow orders and assigned missions cadets will move up the ranks. Each sergeant offers different exercises, training styles, and personalities. This means that cadets can choose the training style that’s the best fit for them. Some of the trainers focus more on endurance, others on strength, flexibility, or agility. The first drill sergeant, McTesty, is included with the app, which is free for download, and offers the option of selecting other sergeants for a nominal fee.

Josh Bondy adds, “We are launching with an engaging set of missions and options for four sergeants. We have the ability to introduce much more challenging mission and features, but we want our users to drive this” adding that there are extensive feedback features and he expects the direction of the product to be collaborative.

A small army of test users has helped refine the four sergeants available at launch: Sergeant McTesty, Master Chief Hardarse, Master Fu, and Anna Nova. Sergeant McTesty is designed to be intimidating while providing the experience of a marine boot camp, whereas Master Chief Hardarse is tough but fair, offering recruits a taste of basic training. Master Fu offers martial arts themed approach, whereas Anna Nova offers training ideal for an elusive spy.

Recruits benefit from workouts designed for different goals and training levels. Each workout is structured around missions and a points system. Missions include many common exercises, such as push-ups, squats, burpees, lunges, and crunches. Each mission also emphasizes endurance through marching and running orders. They are arranged in challenging yet entertaining sets themed around various training programs.

The app is available from Apple’s iTunes store at https://itunes.apple.com/app/yes-drill-sergeant!/id646732218

About CodeKiwi:
CodeKiwi is a bespoke software development company based in Melbourne, Australia. The Yes, Drill Sergeant project supported by CodeKiwi and created by a partnership of Josh Bondy and Tim King with over 25 years software experience between the pair. CodeKiwi specialise in the development of customised software solutions, with an emphasis on CRM, decision-support software, and database-driven websites. It is this unique take on data driven design that has been the driving vision behind Yes, Drill Sergeant.

More information about the app can be found on the development website at http://yesdrillsergeant.com and on the Facebook page at http://www.facebook.com/YesDrillSergeant/. An interactive press pack is available at http://yesdrillsergeant.com/press.