Press release -
‘Quality starts here’ – Arla Foods Ingredients reveals new brand platform
Arla Foods Ingredients has launched ‘Quality starts here’, a new brand platform that reinforces its commitment to quality.
‘Quality starts here’ has been developed around five cornerstones that underline Arla Foods Ingredients’ quest to achieve the highest standards of product quality and service globally at all times:
• Dedicated experts who are focused on solving customers’ challenges
• Uniform high product quality, supported by strong traceability
• Innovative and customised solutions with a fast time-to-market
• Full commitment to protecting the environment
• Security of supply backed by adequate capacity, logistics and documentation
Henrik Andersen, CEO of Arla Foods Ingredients, commented: “We recently launched our new growth strategy, and during the development of this we held a number of workshops with customers to find out what mattered most to them. Above all, their priority was the availability of ingredients at the correct quality. Our ‘Quality starts here’ platform sends a clear signal of our commitment to deliver quality within all parameters of the business relationship. Building on what has already made Arla Foods Ingredients a leading supplier of whey-based ingredient solutions, the aim is to cultivate our quality mindset further. Our ongoing project to build a state-of-the-art lactose plant in Denmark is just one example of this commitment.”
Arla Foods Ingredients’ new ‘Quality starts here’ brand platform will be unveiled at Food Ingredients Europe, which takes place at the Messe Frankfurt in Germany from 19-21 November 2013. Arla Foods Ingredients is exhibiting in Hall 8, Booth #C01.
Henrik Andersen said: “The ongoing evolution of market demands is a challenge for us all in the food industry. The goalposts are constantly moving. This is the reality at the heart of ‘Quality starts here’. The intention is to reinforce our culture for continuous improvement, supported by future-oriented policies and procedures. Through this, we will achieve our goals.”
Topics
- Groceries, Food engineering
Categories
- whey protein
Arla Foods Ingredients is a global leader in natural whey ingredients for nutritious food products, ranging from bakery, beverage, dairy and ice cream products to clinical, infant and sports nutrition.
Drawing on the functional and nutritional whey proteins, milk minerals, lactose and permeate in our portfolio, our expert team delivers solutions that bring new food products fast and efficiently to market. Our application centres run hundreds of customer product trials every week.
All ingredients are produced using state-of-the-art processing technology, either at our plant in Denmark or by one of our joint ventures in Argentina, Germany and the UK.
Arla Foods Ingredients Group P/S is a 100% owned subsidiary of Arla Foods, a global dairy company and cooperative owned by dairy farmers in Denmark, Sweden, the UK, Germany, Belgium and Luxemburg.
