ARMEDANGELS turns trash into fashion and transforms the fashion industry

We sacrifice the future of our planet to chase the latest trends:
Overproduction at high speed, a vicious circle that stamps an ever-growing mountain of waste. Within 5 years the size of the fashion industry has doubled. Today, 76.4 million tons of clothing are produced annually worldwide. On average, we wear our favorite pieces only half as long.

ARMEDANGELS breaks this vicious circle. We start with a simple T-shirt and a radical solution: Circularity. In January 2021, our Circular Tee - a t-shirt made of garbage - is launched!
At the same time, we start an innovative take-back system in Germany: this means that our customers can send us their old t-shirts and we make new ones out of them. Sounds good, doesn't it?

Our goal: to stop the linear model of manufacture - use - throw away and set out on the path towards a circular economy. Because no matter how ecological and fair we produce something, it consumes resources.

"We have to radically rethink fashion. If we do not, we will die perfectly styled. What if waste was not only the problem but also the solution?
- Martin Höfeler, CEO ARMEDANGELS

BACKGROUND

Even sustainable fashion is trash

Our goal: Circularity
We have been changing the fashion industry for 13 years. We started with a simple t-shirt: produced fair and sustainable. Today we are the most sustainable fashion company. But no matter how consequently we produce sustainably, it is not enough! Sure, Eco Fashion is much less harmful. But it also consumes resources and ultimately ends up on a pile of garbage. It is time to do pioneering work again. For the sake of our planet.

We do what we always do: If something is wrong, we set it right. We change the system. One step further towards more radical sustainability: Circularity.

Circular Fashion is more than textile recycling

Circularity - that is the coming great transformation of our society. For us, this means not only keeping all materials and products in a closed cycle. It also means increasing the service life of products, offering repair solutions, reselling products. Only at the end of the product's life is it returned to recycling. In a circular economy, there is no such thing as waste: trash is the resource.

Our long-term goal is to become completely circular, i.e. to offer only circular products and solutions that close the loop. Fiber to fiber. Shirt to shirt.

What exactly happens at ARMEDANGELS:

• We will start producing our first circular product in Portugal this year - our Circular Tee!
• Already today, almost 100% of the materials we use are recyclable.
• From 2021 onwards, we will increasingly launch circular products made of recycled materials.
• In November, we will launch the end consumer communication on the topic of circularity through all our channels. On our website, we are launching an innovative take-back system. We collect old t-shirts from our customers to produce new yarn from them as well. And of course, our customers can already join the waiting list for the Circular-Tee!
• We are currently expanding our repair service and repair tips
• We provide our customers with a detailed care guide:
• By the middle of the decade, we want to avoid overproduction completely: that means no more deadstock, no more unused cutting waste.