Press release —
Why doing nothing sometimes is the best choice!
ARMEDANGELS launches UNDYED Capsule
"The revolutionary process of doing absolutely nothing": ARMEDANGELS is launching its new Undyed Capsule in mid-March. What's behind it: casual styles that get by without any dyeing processes.
Since its beginning, ARMEDANGELS banned all toxic materials from the dying process. Last year, Dyed by Nature, a plant-based dyeing process, was introduced. Now, UNDYED is ARMEDANGELS' next innovation.
Most importantly, UNDYED saves both water and chemicals in vast quantities. Usually, most of the energy consumption comes from the dyeing process. UNDYED is an innovative, unconventional way to achieve zero water impact from dyeing and reduces energy usage by up to 90% - all by simply not dyeing the clothes. Apart from all the benefits for the environment, the undyed organic cotton also creates a unique look: small black dots are characteristic of the undyed organic cotton and make each piece unique.
In addition to T-shirts and sweats, UNDYED is also available as denim styles - then additionally with 10% re-used cotton. In summer, UNDYED will become a permanent part of the collection.
ARMEDANGELS will roll out the campaign on Social Media with a strong influencer focus. The start is on the 16th of March 2021.
Topics
- Fashion
Categories
- undyed
ABOUT ARMEDANGELS
Since 2007 the Cologne label ARMEDANGELS has been proving that fashion can also be done differently: ECO & FAIR. No wage slavery, no chemical madness, no cheap mass goods. From the simple idea of printing on T-shirts and collecting donations for charity projects through sales, a company has grown that today is one of the largest ECO & FAIR fashion labels in Europe. With a 90-person team and four collections a year, ARMEDANGELS shows that sustainability and good product design are not mutually exclusive.
