Press release: Digitus takes off with new brand identity!

Fresh colour scheme, new logo and web structure for an intuitive, integrated brand experience

Digitus, the established brand of Assmann Electronic GmbH, proudly presents its comprehensively revamped brand identity. With a new logo, a clearly structured brand architecture, a fresh colour scheme and a modernised website and packaging concept, Digitus clearly shows what the brand stands for and where it is heading: a reliable partner for over 30 years for professional network infrastructure and workplace solutions from a single source.

The relaunch was prompted by the desire to further develop the company's own expertise and range of products and services, as well as the aim of providing customers and partners with a clear overview of the entire portfolio. The new design visualises the brand's successful combination of IT solutions from the following four categories: network and server cabinets, network technology, AV media technology, and cables & peripherals.

Four business areas – one clear brand image

These four areas are at the heart of Digitus, and this division is now reflected on the website, in the new logo and in all brand communication. This makes it easier for customers to find their way around and get started with the right product world, and allows them to experience Digitus at a glance as a comprehensive single-source provider of professional IT solutions.

"The new brand identity is complemented by the slogan 'Trusted connections since 1994', which makes the performance promise and high quality of the products tangible," says Laura Böving, Marketing Director at Assmann Electronic. "It stands for much more than just technical connections: it stands for trusting partnerships with customers, for reliable products that enable IT infrastructures, and for solutions that connect people via secure networks, data lines and modern collaboration environments."

New colour scheme: innovation meets reliability

Digitus is also getting a fresh, modern corporate design: the revamped colour scheme combines an energetic lime green, which stands for dynamism and innovation, with a powerful petrol blue, which symbolises the brand's expertise and stability. The brand relaunch is rounded off by a new, appealing packaging design that supports the presentation of Digitus products, conveys the new brand identity clearly, consistently and in a high-quality manner across all product areas, and is a real eye-catcher, not only at the point of sale.

"Today more than ever, our solutions form the basis of functioning IT infrastructures and thus the future viability of digital solutions as a whole. With the new brand identity, we are laying the foundation for taking Digitus into the next phase of development – always with the aim of supporting and simplifying the everyday work of our customers and partners. It is important for us to emphasise that our quality standards and our performance promise remain unchanged," says Gerrit Schick, CEO of Assmann Holding GmbH.

Click here to visit the Digitus website with its new design.