Press release -
Press release: New Key Account Manager for Spain and Portugal
Experienced industry professional Pedro Amor joins the Assmann Iberia team
Assmann Electronic Iberia S. L., a provider of network technology solutions under their band Digitus, announces the appointment of Pedro Amor as the new Key Account Manager for Spain and Portugal. Effective October 1, 2025, Amor assumed responsibility for the strategic development of both markets as well as the management and expansion of the existing customer portfolio together with the Managing Director Eduardo Fernandez and the Customer Service colleague Anne F. Alonso.
Amor has many years of experience in the IT and network technology industry. During his professional career, he has worked for global manufacturers and renowned brands such as Microsoft and Asus, as well as well-known broadline distributors such as Ingram Micro and Also. Among other things, he was responsible for the strategic development of the regions and the corporate and SMB business.
"I am very much looking forward to bringing my many years of experience in the network technology industry to my new role at Assmann. Spain and Portugal are dynamic markets with great potential for the Digitus brand. Together with the team, I would like to further intensify existing partnerships and open up new growth opportunities," explains Amor.
In his new position, Amor will focus on providing intensive support to existing customers, tapping into new business potential, and maintaining and developing customer relationships across all sales channels. With his expertise and network, he will strengthen the presence and market position of the brand Digitus in Spain and Portugal in the long term.
"With Pedro Amor, we are gaining an experienced industry expert who will decisively drive forward development in the Spain and Portugal regions. His extensive experience in key account business makes him a valuable addition to our team and our local partners," says Mirko Aubel, Sales Director for Electrical Wholesale and Member of the Executive Board of Assmann Electronic GmbH in Germany.
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About Assmann Electronic:
Assmann Electronic GmbH, headquartered in Lüdenscheid, Germany, was founded in 1969. Today, as part of Assmann Holding GmbH, the company is an internationally operating solution provider for high-quality server, network, and peripheral infrastructure products with branches in eleven different countries. The diverse portfolio of the established Digitus brand includes products and solutions for data network technology such as network and server cabinets, installation cables and accessories, active and passive network technology, components for PCs and workstations such as ergonomic office equipment, connection and signal transmission technology for digital signage solutions.
The entire product range is distributed worldwide via IT distributors, system integrators, electrical wholesalers, and the e-commerce channel. The particularly high level of service provided by this innovative company is reflected, among other things, in the many powerful e-tools and tailor-made trade marketing measures that Assmann offers its customers to optimize their joint online business.
