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  • THE DIFFERENT SORTS OF SKI TOURERS

    According to a study carried out by manufacturer Atomic among 5,000 respondents, connecting with nature and finding adventure are the main reasons for going on ski tour. In addition, health and social aspects are also mentioned as a motivation for skiing without lift access. Three different groups of alpine tourers have emerged from this: fast&light tourers, all-round tourers and freeride tourers.

  • ATOMIC BRINGS WORLD CUP PROVEN PERFORMANCE TO MARKET WITH NEW REDSTER LINE

    Atomic presents an entirely new Redster ski line for the 2021-22 season. The series’ top models feature the race-proven Revoshock technology, allowing for more running stability and more intense acceleration. With Atomic drawing on decades of experience in ski development, ambitious skiers benefit from this knowledge and their collaboration with the world’s best athletes.

  • ATOMIC AND SWISS ICON DARIO COLOGNA JOIN FORCES

    Atomic announces a new partnership with Swiss cross-country skiing icon, Dario Cologna. The former World Champion, four-time Olympic Champion, Tour-de-Ski winner, and overall World Cup winner signs an endorsement and ambassador contract with the ski manufacturer, with immediate effect.