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BabyBjörn launches a new print – inspired by Mother nature

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BabyBjörn launches a new print – inspired by Mother nature

The Swedish family company BabyBjörn is launching two of their most popular BabyBjörn products in a new Landscape print – inspired by Mother Nature. With the Nordic nature as the main source of inspiration, BabyBjörn’s design team, has created a print inspired by the landscape surrounding us.

“This print is an homage, not only to Mother nature, but also to the new horizon that opens up when you become a parent.”  – Anna Björk, Head of Design at BabyBjörn

The print design is crafted by hand, by pieces of shredded paper, making it unique for BabyBjörn and gives each product its special look. The two products that will be available in the new Landscape print are Baby Carrier Mini and Bouncer Bliss in cotton. The Landscape print products will be available February 23, 2022, and are here to stay. As these products hold the most precious beings in the world: newborns and toddlers, the focus from idea to finished product is on safety and good ergonomics.

BabyBjörn Baby Carrier Mini is a small and easy-to-use baby carrier for newborns up to a year. It is quick and easy to put on and take off and has two front-carrying positions. Available in Anthracite/Landscape Print cotton.

BabyBjörn Bouncer Bliss is a cozy place for the little baby to play and rest giving the parent a chance to take a shower or prepare a meal. The baby’s own movements create a natural rocking, so no batteries are needed. It is lightweight and easy to move around, you can fold it flat, so it is easily portable too. Available in Anthracite/Landscape Print cotton.

All BabyBjörn products are safe and easy to use and developed in close collaboration with medical specialists. As fabrics are an important part of the BabyBjörn textile products, the majority of the fabrics are developed in-house to ensure that they meet the highest demands on practicality, safety and quality. All the fabrics that come in contact with the baby meet the requirements of OEKO-TEX Standard 100, Class 1 for baby products. This means that they’re kind to the baby’s skin and safe to taste. They are of course machine washable and easy to clean.

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BabyBjörn AB is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 950 million in 2020. Ninety-five percent of sales were exported to more than 50 countries. The company was founded in 1961 and currently has 150 employees. More information is available at www.babybjorn.com

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About BabyBjörn AB

BabyBjörn AB is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 1.1 billion in 2022. Ninety-five percent of sales were exported to more than 50 countries. The company was founded in 1961 and currently has 190 employees. More information is available at www.babybjorn.com

BabyBjörn AB
Pipers väg 2
170 73 Solna
Sweden
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