Press release -
BabyBjörn launches products in purple
The Swedish family-owned company BabyBjörn is launching two of their most popular products in a new color – Dark Purple. The new color drop will be available March 8th, 2023, and are here to stay.
The two products that will be available in the new Dark Purple color are Baby Carrier Mini and Bouncer Bliss in cotton. The new color, Dark Purple, is a soft and calm color that complements the pink tones and other colors that BabyBjörn have in the assortment today. The color is neutral, genderless and expresses harmony.
BabyBjörn Baby Carrier Mini is a small and easy-to-use baby carrier for newborns up to a year. It is quick and easy to put on and take off and has two front-carrying positions.
BabyBjörn Bouncer Bliss is a cozy place for the little baby to play close by the parent, while giving the parent a chance to have their hands free for a while. The baby’s own movements create a natural rocking, so no batteries are needed. It is lightweight and easy to move around, you can fold it flat, so it is easily portable too.
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BabyBjörn AB is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 1 billion in 2021. Ninety-five percent of sales were exported to more than 50 countries. The company was founded in 1961 and currently has 170 employees. More information is available at www.babybjorn.com
