Dark Green Harmony – a stylish baby carrier for an active baby life

The post-pandemic world has seen an increased focus on health and wellness across generations and cultures. Nature is a source of inspiration for designers globally—both within fashion and interiors. Baby products are no exception, as parents increasingly turn to the outdoors for an active baby life and choose products with designs that are inspired by the beauty of our planet. BabyBjörn is adding its take on this zeitgeist with the launch of a new green color for the company’s baby products. Dark Green will be available as an option for the classic Baby Carrier Harmony and as a mesh fabric—perfect for nice walks in the forest or any other adventure of any size.

During the pandemic, many of us started to spend more time outdoors, and consumers across the world have taken their new-found appreciation for nature into post-pandemic life. Consequently, design inspired by nature has been trending with everything from pattern designs with forest details to giant indoor plants filling our social media feeds. Among new parents, this trend has manifested as an increased interest in spending more time in nature with their kids. Customers are also happily reaching for neutral color palettes, toys in natural materials like wood, and baby food with clean, organic ingredients.

The iconic, Swedish baby product brand BabyBjörn has a long history of drawing inspiration from Scandinavian nature, and its products are in many ways already synonymous with an active baby life. Now, BabyBjörn is launching one of its best-selling products—the baby carrier Harmony—in an airy mesh fabric and the stylish and timely gender-neutral color Dark Green.

Dark Green has been developed by the inhouse design team at BabyBjörn. The tone has been carefully selected to be a gender-neutral and versatile color that makes the product easy to combine with different outfits and colors. It is available in an airy mesh fabric that is an optimally comfortable choice for outdoor activities. Dark Green Harmony is the perfect baby carrier for the active parent who wants to explore the world with their baby in a comfortable, ergonomic, and effortlessly stylish way.

About Baby Carrier Harmony

BabyBjörn Baby Carrier Harmony is an easy-to-use, ergonomic and comfortable baby carrier for babies up to 3 years. It is quick and easy to put on and take off and has two front-carrying positions. The Harmony baby carrier model is one of BabyBjörn’s bestsellers and is characterized by its comfort and flexibility.

Dark Green Harmony will be available in BabyBjörn’s online store and at retailers from May 30th, 2023.