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  • NETHERLANDS | Milka lanceert nieuwe merkpositionering ‘Teder smaakt beter’

    NETHERLANDS | Milka lanceert nieuwe merkpositionering ‘Teder smaakt beter’

    Chocolademerk Milka, de nummer één in Nederland voor chocolade tabletten, roept Nederlanders in de nieuwste campagne op vaker te kiezen voor tederheid. En dit is nodig, want uit een recent onderzoek, uitgevoerd in opdracht van Milka* blijkt dat maar liefst 45
    procent van de Nederlanders van mening is dat de wereld van nu minder teder is dan tijdens hun jeugd. Een scherp contrast met de 63 proce

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