Press release —
BenQ Launches the World’s First AI Golf Projectors Featuring AI Sim Sense™ Technology
Built on BenQ’s deep expertise in golf simulation, the new AK900ST and AK800ST deliver a more immersive and seamlessly integrated indoor golf experience with effortless setup
LONDON, UNITED KINGDOM, SEPTEMBER 2ND 2026 – BenQ, internationally renowned innovator of digital lifestyle devices, today announced the AK900ST and AK800ST, the world’s first AI Golf projectors, ushering in a new era of course-realistic simulation. At the heart of this innovation is BenQ AI Sim Sense™, an advanced image-enhancement technology powered by a built-in APU (AI Processing Unit), reproducing every golf scene with authentic realism, while automated setup features deliver a faster, more effortless installation experience.
“BenQ pioneered purpose-built projection solutions for golf simulation by moving beyond traditional projection to address the unique demands of immersive indoor golf experiences,” said Claire Huang, Head of Large Display Business Unit and Cloud Innovation Centre at BenQ Corporation. “Today marks our first step in bringing AI into our projector portfolio. Looking ahead, we will continue to advance AI-driven intelligence, automation, and adaptive display technologies to deliver smarter, more intuitive projection experiences and shape the next generation of visual solutions.”
Transforming Indoor Golf Through Lifelike AI Realism
According to Grand View Research, the global golf simulator market was valued at approximately US$1.74 billion in 2024 and is projected to reach US$2.9 billion by 2030, growing at a 9.4% CAGR, driven by rising demand for indoor entertainment and advanced simulation technologies. As golf simulation evolves from basic practice tools into immersive entertainment platforms, visual realism has become increasingly critical — from accurate course colours and terrain perception to large-scale cinematic experiences.
The World’s First: Introducing BenQ AI Sim Sense™
Purpose-built for golf simulation, BenQ AI Sim Sense™ goes beyond conventional AI picture enhancement. Built into the AK900ST and AK800ST and powered by a built-in APU, the technology continuously reads the entire simulation environment, including the golf course content on screen, the room's ambient lighting, and the impact screen itself, to understand exactly what each setup needs.
With AI Sim Sense™, every detail of the golf simulation experience is intelligently optimised for the environment. AI automatically fine-tunes colour vibrancy, contrast, resolution, and image clarity to bring out true-to-life details—from the vivid greens of a sunlit fairway and the subtle textures of a shaded green to bluer skies and crisp, lifelike detail throughout the course.
Beyond image performance, both models also feature a set of automated capabilities that simplify installation and reduce manual adjustments, enabling users to transition seamlessly from setup to gameplay:
- Auto Screen Fit 2.0 automatically detects and fits curved or flat impact screens with one press, guided by an intuitive 35%-screen-size running pattern.
- Auto Focus delivers motorised precision without manual tuning.
- Ambient Visual Enhancer automatically adapts image output to the room's ambient lighting.
One Adaptive Projector, Endless Entertainment
Beyond golf simulation, AK900ST and AK800ST serve as all-in-one entertainment displays with Scene Memory, enabling seamless transitions between golf, movies, gaming, and sports with optimised image settings for each scenario. With dual-source Picture-in-Picture (PiP), users can access YouTube golf tutorials alongside the golf simulation, making it easier for beginners to mirror expert techniques and improve faster.
To learn more about BenQ Golf Simulator Projectors, please visit:
AK900ST: https://www.benq.eu/en-uk/projector/golf/ak900st.html
AK800ST: https://www.benq.eu/en-uk/projector/golf/ak800st.html
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BenQ Corporation is a world-leading provider of technology products and solutions, with over 30 years of expertise in display technologies. Since introducing its brand promise—“Bringing Enjoyment ‘N’ Quality to Life”—in 2001, BenQ has been committed to enriching people’s lives through innovative technologies across digital lifestyle, business, healthcare, and education fields.
With numerous international design awards, BenQ applies a people-centric design philosophy to its product development. Its diverse portfolio includes large-format displays, monitors, projectors, smart lighting, commercial displays (interactive and digital signage), professional gaming equipment, and remote work solutions.
BenQ operates five regional offices across North America, Europe, China, Asia Pacific, and Latin America. With a presence in over 26 countries and brand reach across more than 100 markets, BenQ provides professional and responsive local support to users worldwide. For more information, please visit: https://www.benq.com/
