Content Marketing Options For The AEC Industry

The AEC(architecture, engineering, and construction) industry is seeing more and more exposure on the internet these days. This is very easy to understand since digital marketing is a very effective way to reach more customers. But, you cannot really use the same approach as when you promote businesses in other industries.

The most important things you have to consider when using a content strategy as one of the digital marketing tactics for the AEC industry are presented below.

Focusing On Content Creation

One of the most important parts of any digital marketing strategy you build for the AEC industry is content creation. Basically, the content you create needs to be great and entice consumers.

Remember that the content that you create will offer your potential customers a lot of extra value. The business offers helpful details and the consumer gets to make better-informed decisions. But, you have to make sure that content is put out consistently. Also, quality should never be sacrificed. This is why it is always a very good idea to hire professionals. In addition, industry-specific experience is more important than in many other cases.

Some content options to take into account are:

Projects

If you are working on a project, you can always use it to create content. You can also include mentions of your clients. In fact, this should be a priority. But, be extremely careful when it comes to confidentiality. You might have NDAs signed. They should never be broken.

New Products

Are there new products becoming popular in the AEC industry? If so, they are a great option for your next content piece. Think about the products builders are now using. You can always talk about advantages and disadvantages, or you could highlight how you use the products. It is even possible to discuss what is now missing in the AEC marketplace.

Technology

Similarly to the last point, you can also create content based on the technology used in the AEC industry. You can focus on what you use and even write informative content about the newest technologies you do not use yet. Stories are always available and you can discuss how new technology influences your work.

Trends

This is quite an effective option when you want to create good content for your website or even for social media posts. Think about what happens right now in the industry. Then, think about what is most likely to happen in the future, or in specific markets. Trends are great for the creation of ever-changing content. You basically have access to a very dynamic topic that brings in great content several times per year.

Newsjacking

Last but not least, this is a great way to constantly find new topic options. Simply put, newsjacking is when you look at current industry events and you develop content based on them.

For instance, let’s say a huge snowstorm hits the area you service. It is a great time to discuss things like snow load, when the roof should be cleared, and when professionals have to be contacted.

The great thing about newsjacking is that there is always news you can refer to.