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  • 2022 Finance Trends Review, and Outlook for 2023

    Since the Covid epidemic, the global financial markets have been in disarray and pundits are finding it hard to make definitive statements about the future. In the US, Fed policy promises to make it better by first making it worse and the likely fallout is hard to quantify. We take a closer look at what happened in 2022 and what the outlook for 2023 looks like.
    Prior to 2022
    For investors, t

  • How to Create an Investment Tracking App

    The increased demand for stock market and investment tracking apps has sparked a surge of interest among aspiring entrepreneurs looking to get into the game. Investing can be tricky and time-consuming, but it can become an easy and enjoyable experience with the right technology. Creating an investment tracking app is an excellent way to simplify your investments to make more informed decisions wit

  • Content Marketing Options For The AEC Industry

    The AEC(architecture, engineering, and construction) industry is seeing more and more exposure on the internet these days. This is very easy to understand since digital marketing is a very effective way to reach more customers. But, you cannot really use the same approach as when you promote businesses in other industries.
    The most important things you have to consider when using a content str

  • How Induction Cooking in Commercial Kitchens Could Help In The Energy Crisis

    In response to the ongoing energy crisis, the government says, "The price reduction level for each business depends on their contract type and circumstances."
    Until we know how much businesses will have to pay for their energy and how much the price cap will or won't affect the catering industry, it's a good idea to recoup money where possible and implement some energy saving processes. A quick

  • Why Your Business Needs An Employee Assistance Program

    An employee assistance program (EAP) is a benefits package offered by many employers. It provides confidential assessment, short-term counselling, referral, and follow-up services to employees who have personal or work-related problems. EAPs are designed to address a wide range of issues such as stress management, grief counselling, substance abuse, financial problems, marital and family matters,

  • 5 Marketing Tips for Boosting Your Business

    When running a business, there are many things to consider, ranging from what products or services to offer to where to set up shop and how to reach customers. Marketing is a critical component of any business plan, and there are many ways to go about it. Here are five tips for boosting your business through marketing. Whether you're just starting or have been in business for a while, these tips w

  • How To Hit KPIs Without Compromising The Customer Experience

    Key performance indicators (KPIs) are a well-known buzzword within the B2B industry. KPIs are essentially the key targets a brand should track to support successful business outcomes. KPIs essentially put a target or a focus on achievable goals - primarily, it's employees and managers that are tasked with KPIs that help the company, in general, meet business goals. That might be setting a target f

  • Can Automated Outbound Calls Increase Your Customer Retention?

    Lots of call centers make use of automated outbound calls to reach customers, for a variety of reasons. Automated software places calls to customers and connects agents in real-time, usually with a sales, service or marketing agenda.
    The key feature is an automated dialer which can place a lot of calls at virtually any scale, with no manual work required.
    Once the tech is in place all the

  • How to Keep an Eye on Your Health While Running a Business

    It’s one thing to work for a company and manage your schedule and health, and another story entirely to balance your responsibilities as a business owner. Unfortunately, there’s often so much you have to deal with that many startup owners tend to falter early on.
    There’s no denying that business management can be an overwhelming challenge for most, which is why it’s a good idea to work toward s

  • Investing in an Employee App for Your Workplace: Is It the Right Decision?

    With numerous businesses going remote and companies willing to hire people from various parts of the world, the need for a system that can connect and establish a smooth working environment has dramatically increased. The advancement of technology and tough competition have made it necessary for most organizations to consider employee apps to upscale their business.
    Are you not sure of what a m

  • Monetization Of Websites - How To Make Money With Your Website

    How to Make Money With Your Website? There are several ways to do so. Affiliate marketing, Pay-per-visitor, Lead generation, and Native advertising are just a few ways to monetize your website. Creating a mental model for each of these is critical. By using mental models, you can simplify complex topics to a simple understanding. To learn more about each of these methods, continue reading. After y

  • The Difference Between Primary and Secondary Sources in Market Research

    Market research is important for many reasons. It can provide you with a clear picture of your business landscape. It shows how your company ranks among competitors and how potential customers perceive your company. It can give you a clear idea of what you should do next to attract new customers. And, because the data is based on primary sources, it is generally more reliable than secondary source

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