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If you’re a small business owner, you would already know how critical it is to have a website for your brand. Not only does it provide your business with a unique digital identity, but it also improves its online visibility
Artificial Intelligence (AI) is transforming the marketing sector, offering useful tools for automation, personalization, and data-based decision-making. However, while AI innovation expands, there are increasing concerns about compliance with ethical guidelines and industry standards.
Marketers must remain compliant and transparent when using AI. Striking the right balance goes beyond avoiding
As the media industry evolves, public relations (PR) professionals must adapt their strategies to stay ahead of emerging trends. The year 2024 brings exciting shifts in technology, audience behavior, and communication practices that will redefine how brands engage with media outlets and their target audiences. This article details the top media relations trends to watch next year.
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