BLAST Premier takes over London

12 teams, 3 weeks, top esports entertainment

BLAST, the leading esports entertainment platform, recently announced twelve of the worlds best teams as participants in BLAST Premier, the innovative new global tournament series in Counter-Strike.

After a successful 2019 with stops in Sao Paulo, Los Angeles, Madrid, Moscow, Miami, Copenhagen and Bahrain, BLAST now brings the best esports entertainment to one of the most important cities in the world. BLAST Premier kicks off 31 January 2020 in the iconic 3 Mills Studios in London.

The London esports community has been under-served by high quality esports entertainment to date, and BLAST will level up London with a 3 week show fitting one of the global destinations for sports entertainment.

BLAST has a rich history of brand collaborations around the world, and the 3 weeks of BLAST Premier show in London will give countless opportunities for endemic and non-endemic brands to engage with the growing esports community.

BLAST Spring Series to be held in new studio setup

Global superstars from teams like Astralis, Team Liquid, Evil Geniuses and the new counter-strike rosters from the legendary esports organisations OG and 100Thieves will amongst others be competing over three weeks, one group per week, one game at a time. Number 1 and 2 from each group qualify directly to the BLAST Premier Spring Final in June 2020, where the winner takes home 500,000 USD and a spot in the Global Final where the teams are competing for 1,500,000 USD.

Robbie Douek, CEO, BLAST: “We are delighted about starting the season in London. We believe that the UK audience will be extremely engaged and will love our format. We consider London our home alongside Copenhagen, since a major part of the team is based here and we are excited about producing this incredible experience here. Our new studio set up will be an esports first, which will make the fan experience in person and for the millions of viewers tuning in around the world, absolutely amazing."