Press release -
BLAST Pro Series: Flow TV records while millions watched online!
Official Aftermovie - free use: https://youtu.be/cr3wxmw8XQs
BLAST Pro Series is the latest live format in esports. With 6 of the World's best Counter-Strike teams battling it out on one gigantic A shaped stage in front of a +500 sqm (5.400 sqft) digital screen.
In Copenhagen Danish heroes Astralis and North shared the stage with SK Gaming (Brazil), FaZe Clan (Int'l roster), Ninjas in Pyjamas (Sweden) and G2 Gaming (France).
The high paced, energetic format includes a lot of explanatory show elements, securing both hard core fans and a more main stream audience the best possible experience. In the arena, on their devices and behind the screens.
Flow TV embraces esport
- BLAST Pro Series, Copenhagen was broadcast on 15 channels in nearly 80 countries and territories.
- With broadcasts on 5 continents the event was truly a global event on tv as well as online.
- 180 million households had the opportunity to tune into the action from Copenhagen's Royal Arena
Danish DR3 TV smashed own records
In Denmark, home of Astralis, North and host to the World Premiere of the tournament, national channel DR3 had it's best day ever and two records were smashed:
- Largest share of viewers in the target group 15-39 year olds: 14.8 percent
- Largest share of male viewers in the target group: 19.8 percent
These numbers positions BLAST Pro Series on top of the all time list which includes coverage of the Olympic Games in Rio, all X Games episodes, the DR3 Eurovision show to name a few.
Online: Twitch reached millions
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2.5 million unique viewers on 20 Twitch channels in 16 different languages.
- Most watched channel was the official BLAST Pro Series channel with more than 50% of the viewers.
- Peak concurrent online views during the final was 392,000
- 117 million minutes watched - the equivalent of watching Justice League 972.800 times in a row
- 816.000 comments on twitch - 651.000 on Saturday alone
China is rising
Counter-Strike in China is on the rise, and it has been reported that BLAST Pro Series, Copenhagen, was viewed by 2.4 million unique viewers online in China. The numbers have yet to be verified.
Social Media Frenzy
All players and teams communicated actively throughout the tournament via their Social Media Channels. With 25 million followers across the teams' and players' Social Media platforms, the total reach of BLAST Pro Series was astronomical.
Across BLAST Social Media channels, the total impressions and reach was just above 60 million. Impressive numbers for channels that were only launched up to the tournament.
BLAST Pro Series will take the event on the road in 2018, where 3-5 events will be held in major international cities across the globe. The event will be back in Copenhagen late in the year.
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Topics
- Entertainment
BLAST Pro Series is developed, owned and operated by RFRSH Entertainment. The tournament is a new breed of esports live entertainment aimed at hard core fans as well as the main stream audience. The event itself is a one day experience with 6 world class teams live on stage, battling it out in front of packed arenas in major host cities. During the Launch Season (over the coming 15 months) a total of 6 events will be hosted across the globe.
