Want A Breath Of Really Fresh, Pure Swedish Air In Smoggy Delhi, Anyone?

New Delhi, 12 April, 2015 ­– Affluent visitors to the Lifestyle Festival extravaganza in Delhi are being treated to a breath of pure Swedish indoor air free of the dust, germ, chemical and other pollutants plaguing the capital’s residents.

Joining a host of other iconic global brands at the two-days lifestyle festival billed as India’s first ever luxury exhibition, Blueair unveiled a range of the indoor air purifiers that have helped make the Swedish company the world’s biggest name in removing unwanted pollution from the air in home and work environments in over 50 counties worldwide.

Confirmation of Blueair’s top-notch reputation came this January when the U.S. Embassy in New Delhi ordered 1,800 Blueair air purifiers ahead of the Indian visit of US president Barack Obama to provide protection against the capital’s notorious air pollution.

“Blueair is very much the ‘air purifier of choice’ when it comes to protecting people, families and employees from the health and wellbeing threats of polluted indoor air by US embassies globally. Our appliances are used by a vast array of international institutions, luxury hotels, private medical facilities and business enterprises as well as individuals seeking to protect themselves and their families”, said Vijay Kannan, head of Blueair India.

From the sleek design of the Blueair Sense to the highly powerful Blueair 650E, the look and performance of Blueair’s indoor air purifiers have won global acclaim and a host of international design awards, including iconic Red Dot Awards handed out by Germany’s Design Zentrum Nordhein Westfalen and Good Design Awards from the Chicago Athenaeum Museum of Architecture and Design.

“Visitors to the Delhi Luxury Festival can test for themselves just how pure and sweet smelling Blueair-purified air is as we have placed our units in enclosed lounges where people can rejuvenate themselves by breathing air as clean as natured intended,” Mr. Kannan said.

Mr. Kannan noted how the acclaimed American ‘Fast Company Magazine’ recently described a Blueair air purifier equipped with a Smokestop filter as ‘the best at cleaning air as quickly as possible” after an exhaustive 100 hours of research and testing conducted by a US airborne particle physicist and scientist.

Air pollution in Delhi and other key Indian cities frequently touches levels described as potentially ‘very unhealthy due to traffic and industrial pollution’ by health organizations such as WHO, while substantial medical evidence indicates high levels of air pollution levels can cause significant aggravation of heart or lung disease in the general population.

“Environmental organizations in the USA and Europe warn fleeing indoors to avoid air pollution may not help as indoor air quality can be up to 100 times worse than outside. Indoor air pollution results from the buildup of a multitude of contaminants ranging from exterior traffic pollution to chemicals from house cleaning products or building materials, dust mites, viruses and indoor cooking or heating fires.”

The Luxury Festival is designed to attract high net worth guests from across India, including industrialists, socialites, entrepreneurs, corporate magnates, private wealth clients, luxury automobile owners and private air charter members. The event will also see attendance from senior executives of global luxury brands, Foreign Embassies' dignitaries, media representatives and industry experts.

For more information, please contact

India

Vijay Kannan,

India Head, Blueair India Pvt. Ltd.

m. +91 9899 811 778,

e. vijay.kannan@blueair.se