Today Blueair and Alibaba’s TMALL presented joint research showing that 74% of parents with young children and 79% pregnant women in China worry about the air quality in their home. Germs are the main sources of concern with over 50% of parents reporting that their children get sick frequently, up to once a month. A majority of children, and 60% of adults, also suffer from allergies.
Blueair, a world-leader in air purification for home and professional use, has been awarded “Best Innovative Breakthrough” by TMall, the leading online retailer in China owned by Alibaba for its data insight and IoT use.
Today, Swedish Blueair, a world leader in air purification solutions, launched the first Alibaba TMALL Super Brand Day for air purifiers in the Shanghai Super Brand Mall. The purpose of the joint TMALL-Blueair on- and offline event was to introduce “air purifiers” as the 4th "must-have" household appliance for the Chinese family.
Stockholm, Sweden, October 15, 2016 – China’s Single Day blowout has been dubbed the world’s biggest shopping day and this year ‘s 11/11 was no exception with online retailers enjoying massive sales across every product category. Blueair, which helps millions of people worldwide breathe cleaner, healthier indoor air, smashed every previous sales record with its full of array of air purifiers flyin