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Billie – Everyone’s right to a beautiful home

Press release -

Billie – Everyone’s right to a beautiful home

Boråstapeter are launching their latest collection, ‘Billie’. This affordable wallpaper collection offers contemporary styling with Easy Up quality. With its on-trend, eye-pleasing patterns, Boråstapeter aim to give everyone the opportunity to create a more beautiful home.

The Billie collection displays a modern style. Consisting of 30 wallpapers in a range of colour schemes, from lighter neutral tones of grey and muted pastels, brighter shades of apricot pink or yellow to darker brown and steel blue colour palettes. There is something to please all design tastes, with wallpaper for someone aiming to inject colour into their home as well as for those seeking to create a calming ambience.

The patterns are easy to absorb and come in a wide variety of expressions. Including everything from classic medallion or striped patterns, single-coloured surfaces and geometric patterns, to botanical patterns, both as a loop and a more graphic flower. There is something in the Billie collection for every room in the home.

- Some people believe that wallpaper has to be expensive, but with wallpaper from the Billie collection, we’re enabling impressive changes at home for a small cost. And without sacrificing on Boråstapeter’s fine quality,” says Claudia Nilsson, Marketing & E Commerce Director, at Boråstapeter.

Launching in late August, Billie consists of six patterns in different colour schemes.

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Classic modern wallpaper for inspiring environments

Boråstapeter is Sweden’s most famous and best-selling wallpaper brand. Every year around five collections are designed and produced in Borås and launched for sale worldwide. Based on a classic and timeless foundation, the brand is continuously developing to meet market interests in design, colour and shape. Boråstapeter is part of the WallVision Group together with the brands: Engblad & Co, Mr Perswall, Cole & Son and Wall&decò.

https://www.borastapeter.se/en/

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter
RYSSNÄSGATAN 8
504 94 Borås
Sweden
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