Press release -
Boråstapeter creates the sensation of hand-painted walls
Chalk is a large collection of wallpapers creating a unique and realistic impression of hand-painted walls. A warmer and sophisticated alternative to paint, with a beautiful and authentic appearance, this collection creates a cosy environment with an artful honesty.As we continually strive to live in the moment, subtle beauty such as this can allow that, while also revealing its beauty more and more over time.
In order to create this beautifully timeless collection, Boråstapeter have chosen each shade with great care and attention to detail. Muted, earthy tones dress the room with a pleasant feeling that brings you a little closer to nature.All made with a unique composition and matte surface, allowing for a calm and harmonious interaction with your interior. These are wallpapers to fall in love with year after year.
“Chalk is a collection that is perfectly in tune with its natural, earthy colours which are reminiscent of whitewashed walls,” says Sissa Sundling, Head of Design at Boråstapeter.
Chalk is available in stores from the the end of February, 2021. The wallpapers are made in Boråstapeter’s own factory in the textile city of Borås, where sustainability is in focus. Production is completely without hazardous substances and with the least possible environmental impact. All paints are water-based and paper is sourced from sustainable forestry in Northern Europe.
Images and pressmaterialImages and press material can be downloaded from our image bank at borastapeter.com. Username: welovewallpaper Password: welovewallpaper For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales Coordinator, Boråstapeter AB, e-mail: monica.sodermalm@borastapeter.com
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With inspiration from our Swedish heritage, We create wallpaper for all homes
Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 7 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group
https://www.borastapeter.com/en/
