Boråstapeter get a new logo and a new look

For over 110 years, Boråstapeter has been a popular and beloved brand and, as more of the world’s eyes catch sight of Boråstapeter, they have chosen to clarify and update the visual identity. The branding work has been done in collaboration with Gothenburg-based agency Paradigm.

“We are just at the beginning of rolling out our new visual identity and our new logo has already been nominated for the Swedish Design Award 2019, which we are obviously very proud of,” says Åse Peterson, Head of Marketing, at Boråstapeter. The logo unites Boråstapeter’s rich history and strong craftsmanship with a more forward-looking and modern expression.

The new identity is also easier to use in different types of media and even Boråstapeter’s colours have been adjusted to better harmonize with the brand’s values and vision. In addition, the visual identity takes into account its interaction with the multifaceted design expressions of the wallpaper collections.

The visual mark consists of a manufactured “B” for Boråstapeter. The upper part of the “B” ends with a stylized wallpaper roll. Conceptually, this part can also be interpreted as a light which represents warm and cosy homes. The whole “B” is enclosed in a circle which together forms a seal. However, the circle is not completely closed to reflect Boråstapeter’s open approach to the world.

The Swedish Design Award
The Swedish Design Award is a competition in design with the aim of promoting and developing Swedish graphic design and communication. The competition is open to anyone who works with graphic design, design and similar creative areas, and the winner is selected following a jury evaluation and votes from the Swedish people.

Pictures and press material
For further information please contact: Karin Boo Wiklander, PR & Content Manager, WA WallVision Sweden, Phone: +46 70 458 64 47, e-mail: karin.boo.wiklander@wallvision.se