Press release -
Boråstapeter introduces Beautiful Traditions – a dream collection for rural romantics
Just in time for spring, Boråstapeter is launching a decorative collection of hand drawn wallpapers with both light and colourful elements set to inspire people living in both cities and the countryside to decorate with a homely, countryside atmosphere.
Beautiful Traditions is a romantic wallpaper collection of newly designed, hand drawn patterns inspired by old, Swedish countryside traditions. The prints come in natural colours and include pigeon blue petit patterns, stripes, gold shimmering ornaments and magnificent flower patterns.
"I am inspired by everything with character and history", says Sissa Sundling, designer at Boråstapeter. "That feeling is something I wanted to pass on in this collection. All of the patterns are hand drawn and inspired by the atmosphere in my family's 17th century house in Skåne and things I have come across at garage sales".
Beautiful Traditions is a collection for everyone who wants to capture the homely, countryside feeling; whether living in a big city or out in the countryside. Also, all of the prints in the collection are named after Swedish female personalities who have made their mark in history. Revue star and prima donna Zarah Leander is the inspiration behind the elegant and extravagant medallion wallpaper Zarah in its gentle tones with touches of gold. The floral patterned wallpaper Alicia with its beautiful, rich colours are named after our latest rising star on the silver screen; Alicia Vikander.
"Decorating is so much about fulfilling Dreams", concludes Sissa Sundling. "My hope is that Beautiful Traditions will help create dream homes with rooms that feel new and fresh at the same time as they are linked to the past".
Beautiful Traditions is available in stores from April 20 and features a total of 35 prints.
For more information or to sample wallpapers for photo shoots, please contact:
Monica Södermalm, press contact Boråstapeter, monica.sodermalm@wallvision.se
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Classic, contemporary wallpapers for inspiring décors
Boråstapeter is Sweden’s by far best-known and best-selling brand of wall coverings. Against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures – Boråstapeter aims to be an inspiring role model in the wallpaper market.
