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Boråstapeter launches Oriental Dreams

Press release -

Boråstapeter launches Oriental Dreams

Oriental Dreams is a versatile and exclusive wallpaper collection inspired by the Far East. The collection consists of eleven designs, ranging from delicate looping floral patterns to majestic, shimmering gold medallions. It’s an ideal collection for warm, homely and personal interior styles.

For millennia we have been inspired by the Far East’s refined beauty and this is now captured and celebrated in the Oriental Dreams collection. Our admiration stems from a time when caravan routes connecting China, India and ancient Persia with Turkey and countries around the Mediterranean, transported pottery, spices and other desirable goods on the famous Silk Road.

The varied collection contains delicate floral imagery and birds of paradise, carefully hand painted in watercolour on shimmering satin, to majestic medallions and bohemian batik patterns. There are wallpaper designs for creating calm oases as well as grandiose, eye-catching interiors.

“I married the oriental patterns with the interior trends we see in Northern Europe. The result is a unique, luxurious wallpaper collection with an exotic twist. Whichever wallpaper you choose, it will give your home an elegant touch of Oriental luxury” says Sissa Sundling, Head of Design at Boråstapeter.

The collection consists of 38 items divided into 11 patterns. Available in stores from mid-January 2019.



Classic, contemporary wallpapers for an inspiring environment

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group


Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

504 94 Borås
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