Press release -
Boråstapeter launches The Apartment wallpaper collection under its new concept Studio Collection for Spring 2020
At Boråstapeter we are proud to design wallpapers for all homes. Even for those who dare to be a little different. Within the Studio Collection range, we develop collections where we explore the very idea of what wallpaper is and what it can portray. The Apartment is a modern and stylish tribute to the casual elegance of the 70s and 80s.
A home, a universe. A place where you set the tone. Where the mood can be cool, embracing or bubbly. An oasis where your dreams come true and glasses clink – Welcome to The Apartment. The collection’s designs are inspired by trips to luxurious Miami, glamorous New York dance clubs and Venice’s stylish buildings. Wallpaper that brings to mind a cocktail party and lounging at their best.
“In Studio Collection, we use our craftmanship and love of designs as a springboard to take bold steps. We are often inspired by innovations in form, architecture and interior design. With these collections we are reaching out to those who are dedicated to finding the right detail to enhance a room, a home or a place where everyone is welcome. The fact that Boråstapeter’s design studio now has the space to be stylistically expressive and create such a collection under our new concept Studio Collection feels fantastic and it further expands Boråstapter’s range” says Sissa Sundling, Head of Design, Boråstapeter.
In The Apartment we see expressive patterns in vivid colour combinations as well as elegant tone-on-tone shades. Subtle mother-of-pearl shimmer, velvet matte pattern printed on metallic base and lines of silver and black give the collection an expression beyond the ordinary. Exclusive details for a unique home. Experience the difference. You can find the collection online at www.borastapeter.com and in stores from mid-February.
Pictures and press material
High resolution images and press material can be downloaded from an image bank found at borastapeter.comUsername: welovewallpaper Password: welovewallpaper. For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales Coordinator, Boråstapeter AB, e-mail: monica.sodermalm@borastapeter.com
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With inspiration from our Swedish heritage, We create wallpaper for all homes
Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 7 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group
https://www.borastapeter.com/en/
