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Boråstapeter wins Plaza Interiör’s design award for “Wallpaper Collection of the Year - 2018”

Press release -

Boråstapeter wins Plaza Interiör’s design award for “Wallpaper Collection of the Year - 2018”

The wallpaper collection, In Bloom from Boråstapeter, captures flowers shining in all their splendour and diversity. Depicting everything from classic roses and trendy peonies through to wild bouquets, the collection has been awarded Plaza Interiör’s design award for Wallpaper Collection of the Year, 2018.

The motivation for the award reads: “A complete declaration of love for the flower. In the collection, In Bloom, there are blooming patterns for all tastes: from the magnificent to the simple, both in colour palette and pattern. We simply want to dive into the classic flower beds and wild meadows “

Floral patterns have always been some of our most popular patterns, perhaps explained by a flower’s uplifting and physical proof that beauty will always return after a long and cold winter.

- I am incredibly happy and proud to receive this great prize for a collection that has a special place in my heart. In Bloom allows you to step into my own garden in some of the patterns I painted myself, as well as immerse yourself in our amazing archive from where many of the collection’s dazzling designs were chosen. In Bloom was a great collection to work with. For six months, the walls of the design studio were filled, from floor to ceiling, with many different and beautiful flowers. I think everyone here got a boost during the autumn dark when it entered the studio. A feeling we hope will now be enjoyed in many homes, says Jenny Hahne Gadd, designer Boråstapeter.

The collection consists of 13 patterns in different colours and was launched in April 2018.

Topics


Classic, contemporary wallpapers for an inspiring environment

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

https://www.borastapeter.se/en/

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter
RYSSNÄSGATAN 8
504 94 Borås
Sweden
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