Press release -
BOROSAN – 120 New reasons to wallpaper like a professional.
Borosan from Boråstapeter offers outstanding sustainability characteristics and is easy to work with. Presented in a versatile and attractive range of patterns, colours and styles, the collection’s classic-contemporary feel makes it ideal in rooms of every size and character.
Not many wallpaper collections can claim to have been around as long as Borosan. Since it was first released in 1956, the collection has been enduringly popular, particularly with professional decorators. Sissa Sundling, Head of Design at Boråstapeter, suggests that this is very much down to how simple it is to work with:
- “Experience tells us that demanding users appreciate wallpaper that is easy to apply but at the same time strong and robust. This collection has been tried and tested over many years and its quality is proven.”
Because rolls can be applied directly on the wall, using Borosan involves less preparation, less mess and ultimately, less time spent. Its high opacity and perfect pattern repeat also contribute to a more attractive finished result.
In terms of its environmental characteristics, Borosan is also a high performer. Every print is created using water-based paint – water that is subsequently purified in our own on-site system. Furthermore, all articles in the collection hold CE certification, are created using paper from sustainable forestry sources and contain absolutely no harmful substances. Thinking beyond the paper itself, the packaging it is supplied in is also fully recyclable. Sissa Sundling again:
- “Professional decorators are often required to use materials with quantifiable environmental characteristics. With Borosan, they can be sure that they are fulfilling these requirements and applying products that have been created with consideration.”
Aesthetically, the collection is visually versatile and attractive. Patterns reflect current trends, and range from graphic expressions with a natural theme, single-colour prints or more ornamental, floral motifs. This makes them ideal for smaller home redecorations as well as larger housing or apartment projects. Sissa Sundling continues:
- “The collection’s broad range of expressions and its user-friendly, sustainable characteristics are a winning combination – we’re confident that despite the collection recently celebrating its 60th birthday, it will continue to satisfy private and commercial customers for many years to come!”
Information and press contact:
The Borosan collection is available as both non-woven (Easy Up) and paper. For more details please contact Monica Södermalm, press contact Boråstapeter, monica.sodermalm@wallvision.se or visit www.borastapeter.se
The new Borosan collection is launched in beginning September 2017.
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BORÅSTAPETER – Classic, contemporary wallpaper for an inspiring environment.
Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group
