Boråstapeter is now launching the Boråstapeter Studio concept, wallpaper with completely unique motifs and patterns that are customized and printed to order. In the concept you will find 60 magical design patterns.
Boråstapeter is now launching the Boråstapeter Studio concept, wallpaper with completely unique motifs and patterns that are customized and printed to order. In the concept you will find 60 magical design patterns.

Press release -

Custom-made unique wallpapers are printed on demand

Boråstapeter is now launching the Boråstapeter Studio concept, wallpaper with completely unique motifs and patterns that are customized and printed to order. In the concept you will find 60 magical design patterns.

Boråstapeter Studio is a new, unique concept that makes it possible to let a large motif fill an entire wall, turn the living room into a lush oasis or evoke the illusion of a sky in the ceiling. Let whales sail through a starry sky in the children's room or huge flowers to grow up over a limestone surface in the living room. Boråstapeter Studio challenges what a wallpaper can be and what role it can play in a room.

- We at Boråstapeter are proud to create wallpaper for all homes, even for those who are bolder when it comes to color and shape. In Boråstapeter Studio, our designers get space to experiment with innovative motifs and patterns. The goal is to create wallpaper that reflects a personality and makes the home unique, says Åse Peterson, Brand & Product Director at Boråstapeter.

Topics

Classic modern wallpaper for inspiring environments

Boråstapeter is Sweden’s most famous and best-selling wallpaper brand. Every year around eight collections are designed and produced in Borås and launched for sale worldwide. Based on a classic and timeless foundation, the brand is continuously developing to meet market interests in design, colour and shape. Boråstapeter is part of the WallVision Group together with the brands: Mr Perswall, Cole & Son, Wall&Decò and Pappelina.

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

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With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter
RYSSNÄSGATAN 8
504 94 Borås
Sweden
Boråstapeter website
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