Skip to content
GARDEN PARTY - Lets life flourish inside and out!

Press release -

GARDEN PARTY - Lets life flourish inside and out!

The latest collection from Boråstapeter is a tribute to life outdoors, the summer season and everything that goes with it. Garden Party combines delicate floral patterns and watercolour effects with a slightly nostalgic touch.

A vintage herbarium from a time when our grandmothers were young inspired the designers when creating the new collection. The botanical theme is consistent throughout and the designs are reminiscent of the playfulness associated with the rural 1950’s. Watercolour effects are combined with hot pink, pear green, dreamy peach and warm grey.

- We wanted to find patterns that bring the greenery into the rooms and remind us of the simple pleasures of outdoor life but with a nostalgic twist, says Hanna Wendelbo-Hansson, head designer at Boråstapeter.

All of the prints in the collection are meant to serve as an inspiration to a more playful and relaxed decorating style at home.

Garden Party is available in stores from June 19. The collection features 30 prints, 3 digital designs and 16 textured Mineral plains.

Topics

Categories


Classic, contemporary wallpapers for inspiring décors

Boråstapeter is Sweden’s oldest and by far best-known and best-selling brand of wall coverings. Against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures – Boråstapeter aims to be an inspiring role model in the wallpaper market.

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

Related content

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter
RYSSNÄSGATAN 8
504 94 Borås
Sweden
Visit our other newsrooms