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Graceful Stories - A story about comfortable rooms

Press release -

Graceful Stories - A story about comfortable rooms

Soft tones. Warm feelings. A quiet atmosphere that fills the room without anyone saying a single word. It’s the way the walls speak. In silence, they become the background for the life that goes on before and between them. And so it is, that walls set the tone of a room. Dress them with Graceful Stories from Boråstapeter.

The wallpaper collection Graceful Stories gives a modern and harmonious frame to every room in the home. A collection that adorns the wall with its sensual presence and pleasing forms, inspired by nature and a calm Asian design language.

“The collection is created with an interior style which is based on a new sense of minimalism that’s soft, warm and tactile, where you decorate airy and vibrant spaces, with a few well-chosen interior pieces” says Ulrica Hurtig, Senior Designer Boråstapeter.

Graceful Stories contains soft patterns in both shape and colour scale, with tones in champagne, pink, steel blue, granite grey, dove and jade green. Surfaces with an almost transparent shimmer are combined with muted, tactile experiences. An elegant story that begins with you.

The collection consists of 32 articles. Launched in late-October 2019.

Pictures and press material
High resolution images and press material can be downloaded from an image bank found at borastapeter.se Username: welovewallpaper Password: welovewallpaper. For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales and Marketing assistant WallVision Group, e-mail: monica.sodermalm@wallvision.com

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With inspiration from our Swedish heritage, We create wallpaper for all homes

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 7 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

https://www.borastapeter.com/en/

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter
RYSSNÄSGATAN 8
504 94 Borås
Sweden
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