Press release -
Melodi – wallpapers that welcome you
Boråstapeter launches Melodi, a collection with soft organic shapes and a finely tuned colour palette inspired by Scandinavian nature. Simple, sincere and sustainable for harmonious homes.
Melodi is a welcoming wallpaper collection that makes it easy to dress every day, and every room, in a warm embrace. Wallpapers in harmonious, soft patterns and tones, which easily captivate the senses. Precise and beautiful, like a catchy melody that sounds just as lovely regardless of the room or home. In the kitchen of a city apartment, the dining room of a country cottage or in a child's playroom.
The pleasantly subtle colour scheme comes in natural shades, from creamy white and pale pink to muted tones of anthracite grey and midnight blue. Soft, organic shapes such as foliage and flowers, as well as solid-coloured wallpapers and patterns with elements of folklore or geometry. Thirty versatile wallpapers for a calmer, more comfortable everyday life.
“We want to offer the customer a wallpaper collection for the whole family. These are simple, comfortable patterns in natural tones that fit into modern lifestyles. Scandinavian design that encourages relaxation and creates a home which embraces the people who live in it,” says Madeleine Sidemo, Senior Designer, Boråstapeter.
Melodi will be launched in mid-October 2021. All wallpapers are made in Boråstapeter's own factory in the textile city of Borås, where sustainability is in focus. Production is completely without hazardous substances and with the least possible environmental impact. All the paints used are water-based and paper is sourced from sustainable forestry in Northern Europe.
Images and press material
Images and press material can be downloaded from our image bank at borastapeter.com. Username: welovewallpaper Password: welovewallpaper For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales Coordinator, Boråstapeter AB, e-mail: monica.sodermalm@borastapeter.com.
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Classic modern wallpaper for inspiring environments Boråstapeter is Sweden’s most famous and best-selling wallpaper brand. Every year around eight collections are designed and produced in Borås and launched for sale worldwide. Based on a classic and timeless foundation, the brand is continuously developing to meet market interests in design, colour and shape. Boråstapeter is part of the Embellence Group together with the brands: Cole & Son, Pappelina, Perswall and Wall&Decò.
