Press release -
Newbie launches wallpaper and bedclothes
Newbie, KappAhl’s lifestyle concept of sustainable fabrics for babies and children, is launching new lines. A mini series of wallpapers featuring Newbie’s hand-drawn patterns has been designed and developed in collaboration with Boråstapeter, the prestigious Swedish wallpaper house. It is simultaneously releasing a limited edition of bedclothes in matching patterns.
Children’s rooms are magical places, filled with fun and games, rest and imagination. Rooms can now be framed with timeless designs from Newbie, which has produced a mini series of wallpapers in collaboration with Boråstapeter, the prestigious Swedish wallpaper house. Walls can be matched with a limited collection of 100% sustainable Newbie bed sets, pyjamas and accessories for which only organic cotton is used.
Newbie and Boråstapeter are from the west coast of Sweden with the largest customer base in Scandinavia. They make a perfect match, with the companies also sharing the core values of sustainability, timelessness and quality.
“We love the idea of creating a Newbie world for our customers, with a focus on sleeping and the bedroom. Everything from bedclothes and pillows, to pyjamas and soothers in the limited Bedtime Stories collection. The room can then be framed with a beautiful wallpaper whose pattern originates from Newbie’s nostalgic core. An absolute delight to behold and restful to the eye,” says KappAhl’s Design & Purchasing Manager, Desiré Westerberg.
The patterns for the series of four wallpapers have been hand-drawn by the Newbie design team. The wallpaper is produced in Borås, the home of textiles in Sweden, in Boråstapeter’s own factory where the focus is firmly on sustainability. The products are manufactured without the use of any hazardous substances and with the least possible impact on the environment. All the dyes used are water-based and the material comes from sustainably managed forests in Northern Europe.
Newbie Wallpaper and Bedtime Stories will be available in limited editions in Newbie Stores and at kappahl.com and borastapeter.se from 5 February 2019.
Pictures and press material
High resolution images and press material can be downloaded from an image bank found at borastapeter.se Username: welovewallpaper Password: welovewallpaper. For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales and Marketing assistant WallVision Group, e-mail: monica.sodermalm@wallvision.com
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Classic, contemporary wallpapers for an inspiring environment
Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group
https://www.borastapeter.se/en/
