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Pigment Trend colours 2020 - Conscious Living

Press release -

Pigment Trend colours 2020 - Conscious Living

After a decade of cool shades of grey in our homes, we long for a range of earthy colours. They are grounded and natural, helping us to feel good and get in touch with our inner selves. Pigment Trend 2020 – a collection of wonderful, contemporary shades that we have named Conscious Living – is just that.

In the Conscious Living wallpaper collection you will find calm, harmonious tones taken from the Swedish landscape, for a down-to-earth home with a breath of fresh air. Colours adorn your walls in varying energies from the forest, land and water. Shades for a harmonious life that’s at one with nature, chosen with care to create the right atmosphere in a room.

“We have been inspired by the varied moods in our Swedish nature and produced five earthy and harmonious colours that set the feeling for your home in 2020. Colours where each shade creates a special energy and atmosphere in the room. Conscious Living is all about feeling good, so let your heart set the tone for your home. Create a place to breathe” says Ulrica Hurtig, Senior Designer, Boråstapeter.

The Conscious Living trend colours are launched in mid-January and belong to the Pigment collection.

Pictures and press material
High resolution images and press material can be downloaded from an image bank found at Username: welovewallpaper Password: welovewallpaper. For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales and Marketing assistant Boråstapeter AB, e-mail:



With inspiration from our Swedish heritage, We create wallpaper for all homes

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 8 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group


Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

504 94 Borås
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