Press release -
Plantui becomes part of the Moomin family
Plantui Oy has signed a worldwide licence agreement with Bulls Presstjänst Ab acting as exclusive agent for Oy Moomin Characters Ltd.
Plantui will launch its Moomin Gardens and complimentary Moomin Plant Capsules in the fall 2015. The brand new small Moomin Garden will feature
3 Plant Capsules and the bigger one fits 6 plants. A Moomin Plantbook will be launched together with the Moomin Gardens. The Moomin branded products will be available online at www.plantui.com, www.moomin.com, in Moomin Shops as well as in selected retailers.
©Moomin CharactersTMMoomin is a very well known brand and the global license program is worth 700 million euros annually.
”We find this new product of high interest and it rhymes well with Moomin values. We are happy about this co-branding opportunity.” says Gustav Melin the licensing Director at Bulls.
”We are very proud to be part of the Moomin family. This will enable Plantui to increase its brand awareness across the globe and this co-operation will help us to reach children and their families. The idea is to introduce kids to the miracle of growth. We genuinely feel that the cooperation went off with a smooth start and we look forward to a mutually blooming future.” says Timo Ketonen the CBO of Plantui Oy.
”I’ll have to calm down a bit. Or else I’ll burst with happiness”
Tove Jansson, Moominsummer Madness
Timo Ketonen I Plantui
CBO
Mobile +358 400 831 205 timo.ketonen@plantui.com
Gustav Melin I Bulls Licensing
International Licensing Director / Head of Licensing
Mobile +46 733 64 29 29 gustav@bulls.se
Roleff Kråkström I Moomin Characters
CEO
Mobile +358 400 549292 roleff.krakstrom@moomin.fi
Plantui is a Design & Food Tech company with focus on the growth process in hydroponic indoor gardening.
www.plantui.com - Köydenpunojankatu 14 20100 Turku, Finland
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- Art, Culture, Entertainment
About the Moomins
The Moomins were created by Tove Jansson, a Finnish pictorial artist and author. The first book "The Moomins and the Great Flood" was published in 1945. Tove Jannson wrote and illustrated nine novels, four picture books and hundreds of comic strips. Her books have been translated into nearly 50 languages. The first TV animation was created in 1969 and since then different animations have been aired in over 100 countries.
About Moomin Characters
Moomin Characters Ltd is the official body responsible for Moomin copyright supervision. Tove Jansson and her brother Lars founded their family company in 1958 ja it was converted into a limited liability company, Oy Moomin Characters, Ltd, in 1979.
About Bulls Licensing
Bulls Licensing is the worldwide agent on behalf of Moomin Characters Ltd. Founded in 1929, Bulls has built a solid track record in generating revenue from brand properties. With an established network of sub-agents and licensees, Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF.
