Press release -
Sneakersnstuff + Moomin + Karhu
The Moomins has been around since 1945, when Tove Jansson’s first book about their lives and adventures was published. The books have since been translated into more than 40 languages and the animated TV series has aired in over 100 countries. Moomin is one of Finland’s greatest exports and the characters are recognized worldwide.
Karhu is another classic Finnish brand, which makes sneakers, tracksuits and other sporting gear. It was launched in 1916 and is known in the sneaker community for inventing both the three stripe design and air cushioning.
Sneakersnstuff is a Swedish store that opened in 1999. The store on Södermalm in Stockholm is heaven for sneaker collectors and regular customers looking for a unique pair of shoes. Sneakersnstuff has collaborated with a bunch of well-known brands, such as Converse, New Balance and Puma, for limited-edition designs sold exclusively in the store and on the Sneakersnstuff website.
- To be working with something iconic as the Moomins is a great honor, and it's something I'm incredibly proud of said Erik Fagerlind, Founder of Sneakersnstuff.
The Moomin x Karhu x Sneakersandstuff collection includes two versions of Karhu’s classic sneaker model “Albatross” covered in Moomin prints. It also features tiny Moomintroll silhouettes on the outer sides of the shoes. The collection drops June 14th in the Sneakersandstuff store and online.
Topics
- Art, Culture, Entertainment
About the Moomins
The Moomins are created by Tove Jansson, a Finnish pictorial artist and author. The first book was published in 1945 and today her books have been translated into 44 languages. The first TV-animation was created in 1969 and since then different animations have been aired in over 100 countries.
About Moomin Characters
Moomin Characters Ltd is the official body responsible for Moomin copyright supervision. Tove Jansson and her brother Lars founded their family company in 1958 ja it was converted into a limited liability company, Oy Moomin Characters, Ltd, in 1979.
About Bulls Licensing
Bulls Licensing is world wide agent on behalf of Moomin Characters Ltd. Founded in 1929, Bulls Licensing AB has built up a solid track record in generating revenue from brand properties. With an established network of licensees – Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF.
