Press release —
The Moomins are coming to Junibacken!
12 February 2015 is the opening day of the exciting exhibition Moomins at Junibacken, where you can stroll around Moominvalley and meet many of its inhabitants: Moomintroll, Little My, Snufkin and other much-loved characters created by Tove Jansson.
“This year, Moomintroll turns 70 years old and I am so pleased that we are launching the anniversary year with a Moomin exhibition at Junibacken. Visitors will be able to meet all the unique characters from the books and experience the Moominvalley in real life,”
explains Gustav Melin, Global Licensing Director at Bulls Licensing, which represents the Moomin brand all over the world.
To coincide with the exhibition, Arabia will be launching two new Moomin mugs with unique designs under the Fiskars Group brand. The illustrations by Tove Jansson and her brother Lars Jansson were first produced for the Keep Sweden Tidy Foundation in the 1970s. The first mug, released on 12 February, is based on the theme of ocean pollution and is once again a collaboration with Keep Sweden Tidy. For each product sold, around ten percent of the sales price will be donated to the foundation on educating school children and parents about the effects of litter on our environment.
“Opening an exhibition based on such well-known and loved works by one of our very greatest artists creates a special kind of feeling. We hope to inspire a new generation of Moomin fans to play, explore and read,” says Kristina Axén Olin, who chairs the board of Junibacken.
Moomins at Junibacken has been designed by set designers Ola Hultén, Pelle Magnestam and Håkan Sanchis, and is based on several of the books.
The puppet theatre production Hur gick det sen? will be performed daily in the exhibition. Based on the first picture book The Book about Moomin, Mymble and Little My from 1952, the production is directed by Mikael Kallin. The puppet maker and choreographer is Andreas Braula.
The exhibition will run throughout 2015 and for most of 2016.
For more information:
www.moomin.com/en www.junibacken.se www.mynewsdesk.com/moomin www.facebook.com/bullslicensing
To find out more, please contact:
Thomasine Stiernswärd, thomasine@bulls.se
Related links
Topics
- Art, Culture, Entertainment
Categories
- junibacken
About Tove Jansson and the Moomins
The Moomins were created by Tove Jansson (1914–2001), a painter, illustrator and author who is considered one of Finland’s most important artists. In the first Moomin book, The Moomins and the Great Flood, published in 1945, Moomintroll and Moominmamma search for the missing Moominpappa. They are reunited and discover Moominvalley, which sets the scene for the continued adventures of the Moomins. Tove Jansson wrote and illustrated a total of nine books, four picture books and hundreds of comic strips about the Moomins. Tove Jansson is Finland’s most widely translated author – her books have made their way into 36 languages.
The Moomins are also a highly successful brand with a broad licensing programme around the globe.
The Moomin books
1945 – The Moomins and the Great Flood
1946 – Comet in Moominland (some editions The Happy Moomins)
1948 – Finn Family Moomintroll
1950 – The Exploits of Moominpappa (some editions Moominpappa’s Memoirs)
1954 – Moominsummer Madness
1957 – Moominland Midwinter
1962 – Tales from Moominvalley
1965 – Moominpappa at Sea
1970 – Moominvalley in November
Picture books:
The Book about Moomin, Mymble and Little My (1952) Who Will Comfort Toffle? (1960)T he Dangerous Journey (1977).
More works by Tove Jansson can be found here: https://www.moomin.com/en
About Bulls Licensing
Bulls Licensing is the global agent and representative for Moomin Characters. Bulls Licensing is part of Bulls Press, a family firm established in 1929. Over the years, Bulls has represented some of the world’s most famous and loved brands with regard to syndication, licensing and book rights. With its head office in Stockholm, local branches in ten countries, a global network of agents and over 500 active licensees, including Uniqlo, H&M, Finnair, Samsung and UNICEF, Bulls is able to offer leading Nordic expertise coupled with international know-how.
70 years of the Moomins
Since the first book was published 70 years ago, the popularity of the Moomins has grown and grown. With books, TV series, the animated film Moomins on the Riviera and a successful licen- sing programme worth an estimated 500 million euro per year, the Moomins were named one of the world’s top 20 brands in 2013 by Licensing biz.
