Image - 5 June 2025

Byon AW25 produktbilder - Pillow Anima cow M

Pillow Anima cow M 100% certified cotton/recycled polyester filling Brown 50x50cm Hand wash. 599 SEK/679 NOK/399 DKK/64 €

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Ida Nilsson

Press contact PR, press & media relations global ida@gillakommunikation.com +46709134037

Sandra Deppen

Press contact Press contact Germany Germany sandra.deppen@sgaform.com

Beatrice Lindgren

Press contact Creative Director beatrice.lindgren@sagaform.com

BYON presents the collection Boundless Outlaw – a tribute to the modern rebel

In the midst of life’s to-do lists and Tuesday fatigue, Byon opens the door to the untamed and unexpected—where cowboy boots live in the hallway all year round, and you decide if the ceiling is the floor or the other way around. In this autumn and winter’s collection Boundless Outlaw, we ride off toward new horizons—led by colour, form, and a sense of freedom that refuses to be tamed.