Press release -
Byon presents Ignite – a series of room fragrances
To play with colours, shapes and patterns is an obvious part of Byon’s universe. Now we launch Ignite, a new series of room fragrances that will enhance how the brand is experienced. The series is designed in amber-coloured glass and has a seductive essence of floral scents on a clear base of cedar. A fragrance that should spread creativity and happiness together with strength and curiosity.
That scents enhance various feelings and experiences in a room is nothing new, they are well-tried tools to create the right atmosphere. When we at Byon present our new collection of room fragrances we want to show more of ourselves and what we stand for. The series, which we have named Ignite, will make more people enchanted by Byon’s magical world.
– For us interior decorating is more than what you see, it’s an important part of creating a home and to express your personality. We have for a long time spoken of how interior decorating should seduce more senses than just the eyes and our room fragrances is another step closer to the overall experience, says Beatrice Lindgren, design and concept manager at Sagaform AB with the brand Byon.
The scent in the Ignite series is carefully developed to create feelings that boost fantasy and curiosity, strength and happiness. The scent can be described as an irresistible composition of imaginative flower fragrances on a base of confident cedar. The design of Ignite is definitely something you expect from Byon – it’s playful, colourful and bubbling. The room fragrances are packaged in amber-coloured glass topped with Byon’s signature colour power blue. The brand’s own flower pattern Leya also shows up. Ignite wants every room to show off and feel more alive.
The series Ignite contains five products – four scented candles and one diffuser. The scented candles are made of soya wax and vegetable oil and have a cotton wick. The diffuser contains scent-carrying oil that lasts for approximately 4-6 months. All of Byon’s room fragrances are free of phthalates, pesticides, parabens and sulfates and are never tested on animals.
Welcome to Byon’s world, welcome home!
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Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, Byon, Victorian and Vakinme are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
